- Project management - from pitch, to delivery, to analysis.
- Content creation - concepts and calendars for campaigns.
- Strategising campaigns - understanding audience, platform and content.
- Paid social - experience of working with brands with large paid social spends; arranging spend, targeting, dark and organic social.
- Great understanding of social platforms - what works where and why.
- Shooting, sound recording and photography for social content.
- Strong copy-writing skills - from tweets to long form articles.
- Video editing for social - Premiere Pro and Photoshop.
- Bible/Style guide creation - how to do the job.
- Analytical skills - used to improve campaigns, and post-campaign reporting.
- Work with designers and animators to make excellent assets.
- Lead teams of community managers during complex broadcasts.
- Understanding of social media management tools - Sprout, TweetDeck, HootSuite, and others.
- Skilled at working with talent - able to strike up good relationships, leading to excellent content.