The voice uk for giffgaff
learnings and experience
- Oversaw all social media aspects of giffgaff's sponsorship of The Voice UK.
- Ideation of content and calendars for the campaign.
- Worked with All Response Media on paid social and targeting across platforms.
- Briefed teams of designers and animators to create content.
- Led 12 person strong community management team during TX.
- Sourcing and delivering UGC for use in giffgaff social.
- Liaison between ITV production team, ITV legal department and internal giffgaff management.
- Worked with analytical team on how to streamline and improve giffgaff messaging throughout campaign.